BLISTEX
REFRESH

Branding, Packaging + Ecommerce

Founded in 1947, Blistex is a dermatologist recommended lip care brand that specializes in scientific solutions for healthy, hydrated lips. Revitalizing Blistex’s packaging requires a renewed range navigation that eases shop ability in store, reinforces hydration and moisture as a key driver for purchase, and establishes the brand as an modern expert in the market.

The objective for Blistex’s packaging refresh is realign with their 75+ year roots while modernizing the packaging to position the brand as the expert in Therapeutic lip care.