MAMA Jo’s

Branding, Collateral + Packaging

Art Director: Sarah Roper
Research Coordinator + Designer: Riley Long
Illustrator + Designer: Anna Breland
Designer: Anna Edwards
Designer: Jamie Brown

Mama Jo’s Country Cookin’ strives to convey a local and culturally unique identity that welcomes both regional customers with a familiar appeal and invites new customers to a taste of the South. While collaborating with four designers, the Mama Jo’s brand relies on maintaining a comfortable atmosphere and introducing branding tailored for Mama Jo’s personality + dedicated clientele.   

The objective for Mama Jo’s rebrand is to collaborate with a team to create an identity system, packaging + print collateral that aligns with the atmosphere of the restaurant.